Social Media is one of the most important driving forces in the digital marketing world. The problem that most companies have with social media is that they don’t know how to utilize this tool to their advantage. How do you drive traffic to your site using Facebook? What will engage your target audience? What will stop users in their scrolling-tracks to click on your post?
The answer is engaging imagery.
Social media is a visual space, and unless you have the perfect headline to grab your audience’s attention, chances are you will need an eye-grabbing image to go along with your post. Graydient experts have teamed up and compiled the 5 best ways to engage your target audience with your imagery.
Keep Your Brand Consistent Across Social Platforms
Anyone viewing your Twitter feed and Instagram page should be able tell they’re the same from tone and use of consistent branding. Make sure you’re using the same logo, bio information, etc. when setting up your social media profiles.
Have a Balance of Business and Casual
Use your social media for business-related posts, but be sure to have some fun with it too! Show behind-the-scenes photos of your team, work events, or even highlight a team member each week or quarter. It’s a great way to be more transparent and approachable with your audience.
Start a Conversation
Use imagery and graphics to engage your audience. Start a conversation by including a question to answer in the comments. You can use visuals with this for posts like: trivia, favorite products, quotes from users, testimonials etc. Encourage starting a conversation with your viewers.
It’s statistically better to always use images!
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people will retain 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3 times more engagement than those without images. Text heavy posts can be overlooked in this scroll-happy world. If you don’t have the funds or knowledge for Adobe Photoshop- that’s okay! Here are a few inexpensive graphic design programs that can make your imagery look like it was professionally tailored:
Inspire through Testimonials
Nothing says my business is great like someone who has actually experienced it. More than 88% of online shoppers incorporate reviews into their purchase decision. (Vendasta) Share photos of your customers enjoying your business or a positive experience/review someone had by meeting you or using your product. Word of mouth is powerful!
Which one of these tips have you tried on your social media pages? What worked best for your business? Tweet us or comment below!