“Typography is what language looks like.” Ellen Lupton.
As we all know, websites are mainly made up of content, and the reason your clients are going to your website, and (hopefully) staying on your website, is to read your content (if not, please refer to our But First, Content blog post). Unfortunately though, the way content is presented is often times an afterthought. Typography, the style and appearance of text, is one of the most critical elements of a website’s overall look and feel. Designers need to consider typeface, point size, line length, layout, and color palette, all to make sure the typography on your website matches the tone and voice that your brand embodies.. There are a number of reasons you should be thankful for typography and here are a few:
Brands are not simply about color schemes and logos, the font and text are also important to consider in order to blend with the logo to create a brand consumers can recognize. We can see what a train wreck a logo can turn into by taking a look at a popular fast-food restaurant’s updated font and logo:
What used to be a fun, vibrant, and accurate representation of the restaurant itself has turned into a boring, standardized, computer defaulted font logo. Don’t get us started on the mark..
Making Your Content Readable
How do you hold your audience’s attention with a content-heavy page? First and foremost, it doesn’t hurt to make sure your content is interesting. Next, add attractive text elements that make certain words, headings, and more pop. You must consider line-height, serif, non-serif, even-width letters, etc. All of these variables contribute to making an attractive text-heavy page. Take our brand, for example:
Pretty amazing how much more readable the left is from the right. And the only differences are a subtle color change, different font, and line height. Thanks, typography.
Communicating Your Website’s Vibe
Readers are able to determine whether your website is a suit-and-tie or a beanie-with-skinny-jeans type of business by first glance. This isn’t only due to colors and imagery, but also the font you choose. If you’re a fun, quirky business with a lot of personality, find a font that represents it. You’d be surprised at how well your readers subconsciously judge you based on your choice in typeface.
On this Thanksgiving, Graydient is especially thankful for typography and all it does for the web-world! Tweet us with the hashtag #ThanksTypography and tell us what you’re thankful for. Thank you for reading and we hope you have a Happy Thanksgiving.