Working in the web and technology industry can be difficult at times, as it seems to be a completely different language. Although sometimes hard to understand, just remember that you are not alone! Even our team learns new things in web and development every day.
In an attempt to help decipher this seemingly coded language (pun intended), we have created a somewhat brief dictionary of frequently used terms. This list is by no means comprehensive, and we may add more terms in the future. Check them out to better communicate with the web master(s) in your life!
#tbt | social media term/hashtag, abbreviation for “throwback Thursday” wherein people often post pictures from older times
#TeamMember | Inside Joke referring to current/past team members’ trademark -ism; example: “Can you inspect that real quick? #papanicky” “Go Team! #danielle”
Agile | a methodology around continuous iterations that involves how to plan and execute the entire project based on tasks and level of importance
API | Stands for Application Program Interface – it is a way of accepting/exposing data or functions to/from external sources. Examples would be the API we use for ECS that allows us to load a list of email addresses into a system that we would not otherwise have access to. We, in turn, build an API for Marcus Apps to pull data from the data warehouse. So you can send and/or receive data form closed off system. Other APIs may be used to transform data in some meaningful way.
Backend | the primary parts that collect, store, and process data that is not typically accessible to the user: a server, an application and a database
Bounce | marketing metric referring to how many people leave after viewing a specific web page without clicking
Can I drive? | Let me take over your computer functions
CMS | content management system, application on the computer that let’s the team work with content to update, organize, edit, and manage it from more than one source
Commit | your current round of updates have been stored in a local source control repository
CTA | call to action, an invitation of sorts on the webpage that entices the customer to take a next step, something like booking a hotel room or continuing to read more
Deploy | your current round of updates have been copied over to the production/development/beta web server.
Dynamic | web term referring to content that updates automatically – likely from a third party that has parameters for start and end
ESP | email service provider
F & B | food and beverage
Frequency | marketing metric referring to how often one is/has been exposed to a select medium/message
Front End | the part of a website that you see and interact with
Gif | short for Graphics Interchange Format it’s an image file format that can be animated. Its pronunciation is controversial, some (correctly) saying it with a hard G – like gift, without the T – others saying it with a soft G – like jif, the peanut butter brand
In theory, both could be considered correct… founder of the gif, Steve Whilite, cleared the air in 2013, saying proper pronunciation is a soft g, which would follow the grammatical pronunciation rules, however, given that the letters are an abbreviation of the words “graphics interchangeable format” – the continuation of the hard g sound from the word graphics can also be argued. We say: to each their own – someone among us will judge you either way, as this is often a hot topic debate around the office.
GUID | super long formatted random number letter combo- used for security purposes and randomization
Hits | number of elements requiring download from the server, includes HTML, images, CSS, etc.
Marketing Metric – see impressions
Identity | the overall impression that Graydient makes on its clients, including, but not limited to, logo, brand names, website design, and colors. The consistency helps to give us the image we seek as part of our overall strategic direction.
Impressions | marketing metric – referring to how many times a page/post is displayed (often confused with reach, though this number is often higher, as multiple hits to the same content would garner two impressions, but reach would remain as one.)
see also | pageviews
Index Page | web term referring to the main page of a navigational section
Inspect | using your browser’s developer tools to view a page and its source code
IP address | a unique set of numbers assigned to a device connected to the internet used for identification that functions like an address to a house
Linux | operating system primarily used for servers
Migrate | to move from one place to another; in the web world, this most commonly refers to content when changing data driven systems
Page speed | the time it takes your webpage to load all of the content and imagery for the user to view the complete picture
Patch | changing code with issues and applying the changes
Path | web term referring to the URL after the initial domain; example: www.graydientcreative.com/this-is-the-path
Phishing attack | when someone attempts to gain your personal information (name, phone number, credit card info, etc) through mediums such as email, texts, or phone calls by acting as a reputable organization
Pull | development term referring to the retrieval of code from a repository
Push | your current round of updates have been sent to the central source control repository and other have access to pull those updates.
Reach | marketing metric referring to the number of different people exposed to a select medium/message at least once (often confused with impressions, though this number is often lower, as multiple hits to the same content would garner two impressions, but reach would remain as one)
ROI | return on investment – business term noting the gain received as a result of spend
Scrub the list | email term meaning to remove duplications and unsubscribes
SEO | Search Engine Optimization, a system of various tactics and strategies to increase the amount of visitors to a webpage in attempt to rank higher on search engine result pages (see SERP)
SERP | the page a user sees when they type something into a search engine
Server | a computer or program that allows access to a centralized source in an overarching network
Sprint | Agile term referring to the set amount of time in an iteration; in our world, this is 2 weeks
SQURL | (also, Squirrel) inside joke referring to the character Dug from Disney’s Up who has a hard time focusing and is easily distracted; spelling modification made to fit our web world
Static | web term referring to content that must be manually updated
T&M | internal billing abbreviation for time and materials, refers to all items billed outside of project work
Traffic | nothing to do with cars here, instead it focuses on the amount of people visiting the site or certain webpage
Unique visitors | marketing metric – referring to the number of individual visitors to your webpage (most often tracked by IP address)
User Story | Agile term generally referring to the project building blocks that outline the goals looking to be accomplished – generally worded in the following format “As the [user requesting the story], I would like to be able to [function request] so that [definition of value delivered]”
Widget | A single section of a web page, that can be combined with other widgets to create a unique page
What kind of terms does your team use? Let us know in the comments, or tweet us!