Why is SEO important
A website that isn’t optimized for search engines is a lot of like a restaurant without a front door. If nobody can get in, you’re not going to have much success.
SEO (Search Engine Optimization) is an online marketing strategy that helps create pathways to your website and opens those doors to buyers. It also puts a big, informative sign out in front that tells customers you have the products/services they’re searching for.
Constructive SEO enhancements are important because they will create more of these pathways and add more signs based on keywords and phrases. An optimized website will be tailored to attract users who are looking for exactly what you offer.
Search is also one of the most widely used methods consumers use to find what they need. According to Business Insider, Google alone handles more than 2.3 million searches per minute (that’s more than 3.3 billion in just one day). And if you’re not taking advantage of that, your theoretical (or real) restaurant is missing out on a huge customer base.
How much does SEO cost
The precise cost of hiring an SEO firm/consultant can be tricky to pinpoint because there are so many variables unique to each project. For instance, the size of your website, the competition in your market, and the goals/expectations for your organization. As a result, monthly retainers vary greatly – from as little as $99 to as much as $20,000 a month.
With that being said, the large variance in price can be broken down into three categories of SEO firms:
Less than $400 a month
While there are plenty of places to find SEO help for less than $400 a month, it’s generally agreed upon that these companies are not trustworthy. Many use shady (and harmful) link building techniques, scrape or steal content from other sites, and do very little hands-on work to help your website improve search engine rankings. More often than not, these companies will ruin any good standing you may already have with Google, and you’ll have to work twice as hard to recreate previous rank success.
$500 – $4,000 a month
Companies that offer their services within this range generally sell them à la carte. Which means you can purchase only the assistance you need, and you can bundle multiple services together for a more comprehensive SEO package.
There’s also a good chance they’re a full service web agency. What this means is that while they offer SEO services, it’s probably not the only service they specialize in, and they may be able to cut back on price because it’s only one department within their company organization.
What makes the à la carte option unique is your ability to add or remove things while your relationship with the firm progresses. For example, your SEO consultant may bring to your attention that starting a blog will increase traffic because fresh, updated content is one of Google’s primary ranking factors. With an à la carte option, you can decide whether or not this is something you’re interested in, and if you are, simply add the service.
$5,000 – $12,000 or more a month
For this price point, you’re getting a devoted SEO firm that exclusively specializes in optimizing websites for search engines. These firms most likely have a big portfolio of past work with recognizable names, and they’re good at what they do. It’s also likely that a company charging this much money will do a complete overhaul of your SEO and manage it from beginning to end. If you’re looking to make a huge splash quickly on Search Engine Result Pages (SERP), a firm with this kind of background will definitely help you get there.
Lastly, it’s important to note that the value of SEO can’t be underestimated. Quality SEO enhancements can have a large positive impact on the quality of organic search traffic visiting website. It can improve sales, boost shares, or help you achieve any business goals you may have.
How long does it take to see results
Like most business endeavors, SEO miracles don’t happen overnight. While there’s no precise timeline that will tell you exactly how long it takes to see the results of your SEO improvements, we generally tell our clients it will be approximately five to six months. However, keep in mind that the results you see in the first five or six months are only an indication of what you’ll see in 12 months, 18 months, etc.
Take it from Robert Herjavec who said, “Business is a sprint until you find an opportunity, then it’s the patience of a marathon runner.” SEO is most certainly a great opportunity, but success will take time and perseverance.