There are about 10,000 different ways to increase customer engagement. (That number may or may not be supported by extensive research.) And with so many methods, you would think it would be much easier to boost engagement metrics, or never have them fall to begin with. Unfortunately, it’s just not that simple, and sometimes it can be easy to feel overwhelmed while searching for the right tools or strategies to fit your needs.
Well, we’re here to help. Whether you’re working with a tight deadline or budget, we’ve put together several tips and tricks that will help you increase customer engagement.
1. Deliver Value
“If it’s bad, kill it.“ That’s what Stephen King said about writing fictional novels, and the rule (or law as King goes on to mention) also applies to the web.
Everything you create should provide your users with a benefit. Whether it’s new information that users could be enlightened by or it’s a sale where they can save a few bucks, everything you send out should be worth reading.
2. Don’t Forget Your Personal Flair
Whenever you create something on the web, be sure to include your unique voice and tone. Adding your/the brand’s one-of-a-kind personality encourages users to engage with you and it makes the brand a little more memorable.
3. Share Your Message
If you’ve got a shiny product, a cool new feature, or you just wrote up a full-length blog post, it would be silly not to share that with the people of the web. Social media can help you spread the word about your brand with a slew of valuable impressions.
To help manage social media accounts, we recommend Hootsuite. This nifty tool makes connecting with your audience across several social media sites a breeze.
4. Be Visual
According to Animoto, 4X as many consumers would rather watch a video about a product than read about it.
In addition to that, fifteen design reported that on average a Facebook post with a photo receives 53% more likes and 84% more link clicks.
That’s, like, a big deal. If you’re not including imagery and/or video with your messaging, you’re missing out on a huge opportunity.
5. Post-conversion Efforts
Your chance to cash in on customer engagement is at an all time high after a user completes a conversion with you. Don’t miss out on the opportunity to shoot your customer a follow-up email asking for a review or sending them a coupon that will encourage them to do business with you again.
6. First Impressions
You’ll never get a second chance at a first impression. No matter what you do, double check everything before you hit publish. You don’t want any grammatical mistakes, dead links, imagery with watermarks, or any other entirely avoidable mistakes popping up. They can be detrimental (and a little embarrassing) for your brand and they can also be very difficult to come back from.