What if you could get people through your doors without them having to leave theirs? With virtual tours, the future is now upon us, and potential customers can now have 360 degree access to your space without leaving their living rooms.
In the current landscape, businesses can invite people into their space with a simple click of a button. In fact, before leaving the Oval Office, President Obama even welcomed users from all across the world into the White House, allowing access of areas never before seen. But this phenomenon isn’t brand new, one could argue that most people’s familiarity with the adaptation of a digital depiction to actual reality can be credited to Google Street View (with it’s wide release occurring in 2007). Video games have also been using this concept for longer periods of time, as can be seen in the number of first person games, dating back to the mid 1970s. Today, with the evolution of virtual reality and the numerous headsets set to launch this year alone, customers can be fully immersed in your space, without stepping out of their own.
Fear of the unknown is one of the greatest struggles. Allowing people to step into your space negates the fear of the unexpected, and allows them to focus on having a good time rather than what might be lurking around the next corner. As our friends in the restaurant industry will tell you, people feast with their eyes first. Chances are you’ve taken a lot of time and energy handcrafting the perfect venue, so why not share it with the world?
Make Virtual Tours Your Reality
You may think including virtual tours may be outside the realm of your current business, but that’s not true. With today’s technologies, it’s actually becoming easier than ever. Here are some ways you can incorporate Virtual Tours into your business model:
2.) Use your iPhone to take a series of panoramic photos that can be blended to create a 360 photo – just make sure to consult Facebook’s list of best practices beforehand.
3.) Get your hands on a 360 camera and take your tour to the next level with 360 degrees of video for your guests to immerse themselves in. This will allow them to explore their digital surroundings on standard web-browsing device or using a VR device.