Does your business have a website? If yes, that’s great! You’re already on the right track to increase sales and the awareness of your brand. Is your business on social networking sites, such as Facebook, Twitter, and Instagram? If you answered no, it may be because you think of social media as something only kids and millennials do in their free time. Nowadays, that couldn’t be further from the truth. In 2016, it’s close to impossible to be an established business or brand without a social presence. Here are a few reasons why your business needs social media:
1. Your competitors are already here.
This is just a fact you’re going to have to face. They’re joining the conversation and connecting directly with customers you could be establishing relationships with. No one likes a slowpoke, so it’s time to get in the game!
2. It’s great for customer service.
With social media, it’s easier than ever for customers to have direct access to you. Plus, you can monitor the conversations going on around you, get real-time feedback, and respond to customer questions or problems instantly. It’s a win-win for everyone!
3. It’s super easy to reach your target market.
With Facebook, you can target your ads and posts to the specific demographic you’re attempting to reach. Men in their 20’s in Milwaukee who have an interest in sports? Done! Facebook also provides accurate analytics that allow you to track how well your posts are reaching your customers. Every social media platform is different and attracts a different audience, so do some demographic research and find the one best suited for your business.
4. It’s FREE!
What’s better than free? Money! Not only are social media platforms free, but they also help you bring in the dollars. Well, it’s not entirely free. You need to be able to devote some time daily/weekly to content creation and a bit of strategy, but it’s an investment that will definitely pay for itself. All it needs is a little TLC! (Pst! Don’t have time for this? We can help!)
5. More people are on mobile (and apps) than ever before.
Sixty percent of online traffic comes from mobile devices, and it’s been proven that most users prefer apps rather than mobile web. A whopping 89% of all mobile usage is through apps, and most of them are social.
6. More followers = more sales
Think of your social channels as the gateway to your business, and more doors mean more entry ways to your website. The extra exposure will increase the traffic, and you can run your own promotions on social as well. For example: like/follow for a coupon on Twitter, Twitter giveaways, or something exclusive for people who check in to your business on Facebook or Yelp.
Alright Young Padawan, you’ve learned well. Now it’s time to get started!
Need some help? Contact us for more information!