Snapchat has changed the way we communicate, and the app has evolved into so much more over the years. Snapchat became Snap Inc, and with it came a new product called Snapchat Spectacles. These are sunglasses that go for about $130 a pop, and record videos you can add to your Snapchat Story and send to friends.
The demand has been epic, and to say the least, people are excited (maybe a little too excited).
So what’s the big deal about these? Is it worth the hype? We’ll be discussing Pros and Cons of the Spectacles and how this idea could possibly help your business.
Pro: It’s Subtle
Normally when recording, a camera will show a blinking red light, which can be intimidating for whatever subject you’re recording. With the spectacles, the recording light is a rotating yellow light that is very subtle and not very distracting. Also, a great feature is that the Spectacles’ case acts as a charger, which is very practical and a time saver (it also comes with a charging cable).
Pro: Active Footage From YOUR Perspective
Since these are glasses, you’re filming from your very own point of view, which is really cool for active footage like skateboarding, playing sports, and more. Your friends and users can experience what your perspective of the world is, whether it’s active footage or everyday life. While you can do the same thing (kinda) with a go-pro, Snapchat Spectacles are subtle, trendy, and just plain fun. The Spectacles’ video quality is decent and it records in circular video. On Snapchat, the user can rotate their phone to see more of the video, similar to Facebook 360.
Pro: Hands-Free Filming
To all of my fellow parents out there that want to catch those beautiful first moments, but fumble reaching for your phone in your jean pocket… this may just be the perfect solution. Wear these slightly weird looking glasses, and at the click of the button, capture your little one taking those first steps.
Cons: Only Available for Snapchat
Not to knock Snapchat, but unless you are a religious user of the app and really love filming yourself doing front flips, then we don’t really see a point in purchasing these. Also, they are pretty pricey for a pair of glasses that only is able to take 30 second long videos, a little limiting, don’t you think?
Cons: Video Only
Still images are a no-go with these bad boys. Why, you may ask? Well, we’re not really sure, but if you’re purchasing these in place of a camera, be prepared for a video-only experience, without the cool dog and bunny filters you can see on your phone.
Cons: Do You Wear Your Sunglasses at Night?
The Spectacles are sunglasses, therefore, unless you are outside on a sunny day, you may look a little suspicious wearing these while walking down the street at night, or really anywhere, aside from outdoors. These limitations are what is stopping this technology from really taking off.
We think Snapchat Spectacles is a really great idea that has a lot of potential for the future of film and photography; but it is just not quite there yet. We can envision chefs sporting something like these while giving their audience a behind-the-greens look at the vegetables that they chop up to create their goodness and posting it on their business profile. [We also see Instagram stealing this idea and running with it..mark our words.] The hands-free aspect of these glasses is very beneficial, but unless you are an athlete who films his/her workouts outdoors, we don’t see these as a technological necessity.
What do you think of this new gadget? Will it stick around? Could it benefit your business? Comment below and let us know!