Social Media is constantly evolving. From 2007 when it first came to the forefront and your Facebook status looked similar to a diary entry, to 2017 where social media has its own set of unspoken rules and has essentially become an everyday part of life.
In a time when so many people are questioning what’s real and what’s not on social media; it’s more important than ever for the food on your website’s social media to resemble what will be arriving on your guest’s plate. How many times have you seen an ad on a commercial where the food look so appetizing it made your mouth water, but when you arrive at the restaurant, all you see is a dull piece of meat paired with old French fries.
It is understandable to want your food to look the part in front of the camera, but at what point can your guest’s be able to call it false advertising?
Taking true-to-plate photographs of your restaurant’s food is very important in creating a loyal customer following. Graydient has come up with some tips to creating a visually stunning social media presence for your restaurant, without leaving your guest’s wondering if they ordered the right meal after they saw it online.
1 Find A Focal Point
Finding a focal point is the most important part of taking a photograph. Putting the plate of food smack-dab in the center of the photo seems logical, but it can make for a pretty boring photograph. Try using the rule of thirds, meaning you imagine dividing the composition into thirds, horizontally and vertically, and line the subject up with where the grid lines would intersect.
#TrendingNow Bird’s eye view photographs. Take the photo from overtop of the plate of food.
2 Don’t Oversaturate
With all of the filters and photo editing apps available to mankind, it can be tempting to crank the saturation and contrast all the way up in attempt to make the plate look colorful. However, we would advise to hold back on that. What makes a truly beautiful photo is not the overly saturated color, but the raw portrait itself. It’s important to make sure your photo is bright and crisp, just make sure the food is still looking delicious and doesn’t appear to be made out of plastic.
3 Use Props
Less is more in most photos, but it doesn’t hurt to add a few props in the background. If you have a plate of food in front of you, what else would you probably have at that table with you? Silverware, a drink, – heck – maybe even a date! If you have found a way to make the subject the focal point of the composition, none of the props in the background will take away from it, they will only add to the (what appears to be) natural scene.
4 Lighting Is Essential
Lighting is key in restaurant photography. Find a spot that isn’t directly in the sunlight, as it can be too harsh, but near a window in bright but indirect light. Surprisingly, cloudy days have usually given us the best light!
5 Try New Angles For A Great Perspective
Don’t be afraid to change up the composition! Experiment with centering the subject, aligning it on the sides, zooming in on one part of the dish, or taking the photo from the above. By simply changing the perspective of where you stand in taking the photo, you can create a visually interesting Instagram page! We like how the photographer changed the focal point of this photo to his date’s food instead of his own.
If you have it in your budget to hire a professional photographer, we recommend hankr. What’s great about them is that they specialize in “vérité” photography – which is a fancy way of saying “true to life.” Every photo they take is done by a professional, but they’re not faked, styled, or exaggerated. It’s real food, photographed beautifully.
Okay, now that we are officially hungry, tell us your best tips to taking a great true-to-plate photograph. Tweet us @experienceGray!