What is it and How Does it Work?
Responsive design is what allows your website to adapt to different screen sizes, therefore making your website accessible on desktop, mobile, tablet, and more. It works by using code that targets the user’s browser window and determines how much space it should allow the elements on the page. (this is usually done in percentages). You can also target elements on the page and determine how they’ll be displayed, or not displayed.
Why Your Site needs to be Responsive:
1) Everyone’s on mobile now.
Let’s face it, we all have smartphones and use them constantly, and not just for social media or texting friends. Over 80% of consumers use their smartphone for online shopping, and with the holidays just around the corner, that’s a market you definitely don’t want your business missing out on.
2) You’ll have better hits on Google and other search engines.
Having one unified website is better for SEO, and user experience too. According to Google, sites with responsive design tend to show up better in their search engine because they only use 1 url, as apposed to having a separate mobile version.
3) User Experience should be your top priority.
You should always be designing your site with your user in mind, and that includes taking the time to make your site responsive. 40% of all users leave a web page after THREE SECONDS if the site isn’t loading properly, and if your website isn’t responsive, that’s probably contributing to a slow load time. Make sure you’re providing your users with a good first impression and keep your bounce rate down in the meantime.
4) You’re already preparing for the future.
It’s never a bad thing to think ahead with our ever-changing tech world. With a design that adapts to screen size rather than device, you can be certain your site will always look great, and it keeps the door open for new devices and accessibility. The easier your user experience is now, the better it’ll be in the future.
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