[ Digital Marketing ]

5 Steps to Creating the Ideal Customer Journey Map

At first glance, your customer’s journey to purchasing your product or service may seem like a pretty simple transaction. They find your product or need your service and then they buy it. But, when you step into the shoes of your customer, the process is much more complicated than a two-step-sees-product-and-buys-product process. Your customer’s journey is an intricate series of interactions that can “Make or Break” the entire buying process, and mapping their journey from start to finish will deepen your understanding of your customer, which will lead to a higher ROI.

There are 5 steps involved in creating an effective customer journey map, and this blog will take you through the entire journey (see what we did there), so you become a pro. By the end of this post, you’ll have a broad understanding of what it takes to build out a customer journey map that will improve the user experience on your website.

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[ Behind The Screens at Graydient ]

The Importance of Tracking Time

If you work in the consulting/agency world, you know just how valuable time is. In our [agency] world, we get paid (basically) for two things: our expertise and our time. While many of us probably wish we could say “Oh yeah, I spent about 4 hours on this task for Client A” that doesn’t usually turn out to be true. Accurately tracking time is important to both the client and the agency because it let’s the client know exactly what they got for the time they paid for.

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[ Behind The Screens at Graydient ]

SafeHouse Restaurant: Creating Spy-Themed Gadgets

Our team at Graydient Creative has been partnering with the iconic SafeHouse restaurant for a couple years now. Together, we’ve completed some spy-tastic missions, embarked on secretive espionage assignments, and so much more. Now, without releasing all of the information, we’re looking back and commemorating all of the exciting things we’ve accomplished.

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