[ Behind The Screens at Graydient ]

Founder’s Day 2016

What is Founder’s Day?

The Marcus Corporation was founded by Ben Marcus on November 1, 1935 with the purchase of the first Marcus Theatre in Ripon, Wisconsin. Since then, the Marcus Corporation has become a leader in the entertainment and lodging industry, expanding to hotels, restaurants, and multiple theatres across the United States.

To honor this anniversary, The Marcus Corporation recognizes Founder’s Day every year, where corporate employees can work a partial shift at one of the Marcus hotels, theatres, or restaurants. This year on November 3rd, four Graydient Creatives decided to participate, and here’s what we learned on our day out in the field!

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[ Digital Marketing ]

Get In The Know With SEO – Why Its Important And How Much It Costs

Why is SEO important

A website that isn’t optimized for search engines is a lot of like a restaurant without a front door. If nobody can get in, you’re not going to have much success.

SEO (Search Engine Optimization) is an online marketing strategy that helps create pathways to your website and opens those doors to buyers. It also puts a big, informative sign out in front that tells customers you have the products/services they’re searching for.

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[ Tourism + Hospitality ]

Giving Thanks Can Have Great Reward

It’s the time of year again where we personally express our gratitude for the people and things that mean most to us. On the business side, it’s an opportunity to say “thanks” to our loyal customers. Though for some businesses, they take that opportunity to give thanks year-round, and it’s proven to increase customer retention and sales. Their tactic? A well-thought-out loyalty program.

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