Two major problems exist today in the technology world, too little time and too much information presented to viewers. This can have an impact on how your brand is perceived by the very customers that you hope to entice. Live streaming is just one of the ways to better reach your audience.
The primary complaint used to be that life moves too quickly – it seems hard to “keep up” with everything always shifting and moving. We don’t have the time to sit down and find the information or data we might be looking for – we want that data to find US.
For the most part, this problem is long in the past. Now the problem is – we have TOO much data and it’s coming at me from every angle. How do I know what to pay attention to? This problem has been posed to marketers for the past couple years – how do we reach customers at the right place or right time to make sure they see us?
One theory that describes what’s happening is in Google’s in-depth study on what they termed “micro moments”. Check out our own micro moments blog piece on this for more information! Understanding how the buyers’ purchasing process works helps us to know when and where to reach our target audience and deliver the perfect message to catch their attention.
So among all the chaos of the abundance of constant static and data (or the birth of “big data”) how do we make enough noise to be seen?
One strategy social media platforms have turned to is the concept of live video streaming. You can’t get anymore “now” than viewing the “now” as it’s happening live. Feedly.com recently posted an article titled, “The Rise of Live Video Streaming” which states. “The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.”
As a picture can say a thousand words, a moving video could offer so much more! Hence, this is why all of the social platforms are now offering video elements from Facebook Video Streaming Live to Instragram Stories.
Dacast.com posted an article titled the “Top 7 Live Video Streaming Trends in 2016” which did reference the emergence of 4k video becoming more popular and common stating, “For now, HD content is still dominating the web. Most users simply don’t have the screen quality or the bandwidth to watch 4K video. But that’s beginning to change. By the end of this year, we expect to see 4K video making serious inroads, especially as new video codecs emerge to provide higher quality with lower file sizes.”
Another great technique to assist you in helping capture your user’s attention is the rise of Cinemagraphs in 2016. This technology utilizes high res 4k videos and converts them to either a bounce motion or loop motion “animated gif”. I use that term “gif” loosely since the visual impact it represents is far from the traditional animated gif you might first imagine.
Cinemagraphs can, and have been used to help capture your attention with a slight movement while scrolling through your social media feeds, or even the header of a marketing email. What looks like a high res streaming video is actually a fraction of the size of a normal image you’d optimize for web or email.
Now in 2017, bandwidth dedicated to video traffic is making up approximately 74% of the internet use so it’s obvious this isn’t much of a trend any longer, but it’s the new way to absorb data. Another article on dacast.com then offers insight into the new emerging trends of live video streaming for 2017:
- Increasing streaming adoption across the board
- More broadcasters moving into live OTT (“Over the Top”) video
- Virtual Reality, especially VR streaming, is becoming more widespread
- HTML5 video supplanting Flash entirely
- Rise of next-gen formats like H.265
- HDR/HFR start to creep into the market
- 4k streaming becomes more common
It’s true that OTT is becoming more popular even when you might not notice it. “HBO is one example. For years, their video was only available via cable subscription. Now they’re bypassing the middleman and distributing their material directly online via HBO GO so you can enjoy your TV show at any time and everywhere. Netflix and Amazon TV are also OTT video providers more and more present in our daily life.
Live streaming OTT video content is ideal for events like concerts, sports, and similar happenings. Twitter’s experiment with live streaming NFL games was a major success, reaching more than 20 million viewers. In 2017, we expect both live streaming and on-demand OTT video content to become even more mainstream.”
So consider some of the many benefits of streaming live events, or offering your customers a fun “behind the scene” experience they might not otherwise receive. It’s undeniable that steaming videos are a very cost-effective way to connect a wider audience with your message.
- Reach anyone globally – consider even using it for training remotely across multiple divisions/company locations!
- Cost-effective with a proven increased revenue
- Connecting with your audience on a personal level
- Convenience among an “on demand” world
- Richer in-depth engaging content
If you are looking for ideas on live streaming video to be seen and better show viewers your brand – contact Graydient Creative! We would love to assist your brand in the ideation, creation, or implementation of your video strategy for 2017.