Charles Eames was an American architect, industrial designer, and graphic designer. Charles and his wife Ray are responsible for various groundbreaking contributions that changed the landscape of the industries they worked in. Together, they collaborated to create beautifully constructed and highly efficient furniture, including chairs, dressers, and more, that would help revolutionize at-home design.
Charles and Ray understood the client expectation was to deliver stunning, long lasting, and cost effective products that customers could make use of and cherish. They treasured customer feedback and knew this was the greatest way to understand and fulfill customer needs. Charles and Ray spent countless hours perfecting their craft, making modifications, and always refining their process to ensure the products they provided to customers were flawless.
Here at Graydient Creative, we operate under similar values. We understand the vital relationship between visually impressive design, and user-friendly function. We develop modern, elegant solutions that deliver results and enable customers to achieve their goals. We monitor results, listen to feedback, and make adjustments accordingly. Just like Charles and Ray, we are passionate about our products, and we’re dedicated to our customers.
Charles and Ray are responsible for the quote, “The details are not the details–they make the design.” This excerpt from the lives of two very accomplished designers applies to so much of what we do at Graydient Creative. We live and breathe the elaborate details. The fine nuances and intricacies are what adds character to website designs. And we understand that.
In some ways, it’s comparable to the way Danielle Feinberg discusses how Pixar movies bring the animation to life in her TED Talk. Without the fine-tuned attention to detail in lighting the fog beams, caustics, and particles floating with the surge and swell of the current, the scenes in Finding Nemo would be dull and unrealistic. Yet, you don’t pay much attention to those nuances when you’re watching the movie.
Similarly, we dig deep and find out what makes our customer’s brand unique and we incorporate those elements to reflect that throughout everything we create. We facilitate the distinct details throughout the design, messaging, and user experience as a whole. Each component adds up and works together to create a digital experience that’s meant to leave an impression on the user.
Without a passion for detail and dedication to our customers, our websites wouldn’t produce the results we’ve been proven to deliver.
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