At first glance, your customer’s journey to purchasing your product or service may seem like a pretty simple transaction. They find your product or need your service and then they buy it. But, when you step into the shoes of your customer, the process is much more complicated than a two-step-sees-product-and-buys-product process. Your customer’s journey is an intricate series of interactions that can “Make or Break” the entire buying process, and mapping their journey from start to finish will deepen your understanding of your customer, which will lead to a higher ROI.
There are 5 steps involved in creating an effective customer journey map, and this blog will take you through the entire journey (see what we did there), so you become a pro. By the end of this post, you’ll have a broad understanding of what it takes to build out a customer journey map that will improve the user experience on your website.