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[ Web Design & Development ]

Project Reflection – WRA 2018

Wisconsin Restaurant Association Gets a New Web Experience

Here at Graydient, the team is always working to challenge themselves while showcasing their industry expertise and working with other driven companies further inspires them to do that, making the experience that much more enjoyable. Since the 1930’s the Wisconsin Restaurant Association (WRA) has worked hard to make sure its members have the resources they need to succeed in the restaurant industry. This not-for-profit establishment wanted to increase brand recognition in their business, and the team at Graydient used their expertise and insight to make their vision a reality by developing a robust marketing plan that offered vibrant colors and design, on enterprise-level CMS, and a user-friendly online experience so visitors are not just drawn to the site, but can effectively explore it. With a strong plan for web design, the best of the best in front and back-end development, and the most resourceful and talented content-focused individuals, the team built a modern, exceptional web site that embodies what WRA works to convey to its members. Check out what the team thought about the process of creating this site, what new challenges they faced, how their experienced played a role in the process, and how they feel now having finished it.

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[ Social Media ]

Restaurant Photography in Social Media | Be True-to-Plate

Social Media is constantly evolving. From 2007 when it first came to the forefront and your Facebook status looked similar to a diary entry, to 2017 where social media has its own set of unspoken rules and has essentially become an everyday part of life.

In a time when so many people are questioning what’s real and what’s not on social media; it’s more important than ever for the food on your website’s social media to resemble what will be arriving on your guest’s plate. How many times have you seen an ad on a commercial where the food look so appetizing it made your mouth water, but when you arrive at the restaurant, all you see is a dull piece of meat paired with old French fries.

It is understandable to want your food to look the part in front of the camera, but at what point can your guest’s be able to call it false advertising?

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