About the Author

Megan Heller

[ Email Marketing Coordinator ]

[Job Title (Grandma Edition) : Meg makes emails look pretty. ]

When her dreams of becoming a basketball star didn’t come to fruition, Meg decided to fall back on her other passion: art. Beginning her collegiate career at the University of Wisconsin-Rock County for graphic design, she transferred to the University of Wisconsin-Milwaukee and graduated with a Bachelor of Art in Design to round out her creative pursuits. She joined the Graydient team in January of 2015 as an Email Marketing Coordinator and often offers up her design talents, including hand-lettered typography, wherever they are needed on the team. When she’s not working on the web, Meg can usually be found with her son, enjoying iced coffees around town.

Posts By: Megan Heller

[ Digital Marketing ]

18 Digital Marketing Tips for 2018 & Beyond | Graydient Creative

“If the logo falls off, will you still know it’s ours?”

Graydient Creative recently attended the Digital Summit in Chicago to listen to amazing speakers from leading brands in the technology industry share their expertise on digital marketing best practices, latest trends, and strategy. We learned A LOT, took some time to collect our thoughts, and now we want to pass this knowledge along to you! Here are some of the key takeaways you will need to know if you want your brand to survive in 2018 and beyond:


[ Social Media ]

Restaurant Photography in Social Media | Be True-to-Plate

Social Media is constantly evolving. From 2007 when it first came to the forefront and your Facebook status looked similar to a diary entry, to 2017 where social media has its own set of unspoken rules and has essentially become an everyday part of life.

In a time when so many people are questioning what’s real and what’s not on social media; it’s more important than ever for the food on your website’s social media to resemble what will be arriving on your guest’s plate. How many times have you seen an ad on a commercial where the food look so appetizing it made your mouth water, but when you arrive at the restaurant, all you see is a dull piece of meat paired with old French fries.

It is understandable to want your food to look the part in front of the camera, but at what point can your guest’s be able to call it false advertising?



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