5 Ways Your Website is Spooking Customers Away
We’ve all been there. We want to look for a new restaurant to venture to, so we type in “Italian food” on a search engine, click on one of the first few links, and after about 1 second, we’re onto the next site because that old, outdated site either took too long to load, wasn’t mobile responsive, or didn’t have the content to tell you what you needed to know, so there’s no way in HELL-oween we are eating there! Websites are a representation of YOU and your business. If your website has become a casualty to these 5 website no-nos, chances are it’s going to scare potential customers away.
1. Uninformative Content
When someone is entering your website and clicks on a link, are they stuck with disposable content that doesn’t even relate to the link they clicked in the first place? If so, you may be scaring potential buyers away. Don’t frustrate your customers with meaningless details; stick to the point, but make sure to have a point. Content should be informative, concise, easy to use, and lead users to the action or destination they were looking for.
2. Mobile-Responsive (Or Lack Thereof)
It is no secret that most folks (okay everyone) these days own a cell-phone. They use it for ev-er-y-thang from shopping to surfing to looking at your website and cringing because the text is way too small to even read. Currently 65% of all website traffic is coming from mobile devices, and it is only going up from there. Look at your website from your phone right now, and if this section relates to you at all, contact us!
3. Slow Loading Time
A slow load time (about 3+ seconds) can increase your bounce rate, and decrease the likelihood that a potential customer will buy in on your product or service. Potential guests are walking away before seeing everything that you have to offer. Studies show that even a one-second delay could result in 7% sales conversion reduction- yikes!
4. Grotesque Design
If your design resembles flashing neon lights or a picture-less newspaper article, you could be driving people away. Users don’t want to be blinded by a flashy design, loud videos, or blocks and blocks of content. They are on your website to simply find what they need. Let your products do the talking, and your site simply be the guide. If you don’t, customers will say, “Bye.”
5. SEO Ghost
Approximately 93% of online experiences begin with a search engine. If you’re not on the first page of the search results, guests won’t be able to find you. And if guests can’t find you, you’re losing business. Not sure where to start? We’ve got you!
There you have it, you don’t need garlic or a wooden stake to keep these 5 scary website mistakes away! Only a good web team with a plan. Is there anything you would add to this list? If so, tweet us and let us know!
Have a great Halloween and don’t let the ghosts and ghouls get you!
