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Graydient Creative is a full spectrum marketing solutions company for businesses in the hospitality and service industries. We’re more than just pretty websites and social media posts. We were born with creativity, and raised on innovation.

Front End Build System

August 16th, 2016 by

At Graydient Creative I use node.js, npm and gulp for building web applications. In this post I’m going to cover how I use certain node modules along with gulp in order to help myself streamline an application.

In my previous post, “Front End Dev Tools” I briefly talk about installing node.js and npm and configuring my system to get this properly setup. In this post I’ll give details on compiling html, sass and javascript using the glob technique and setting up a local development server using browsersync.

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But First, Content.

August 12th, 2016 by

But First, Content“The best way to start a business is NOT by launching a product, but by creating a system to attract and build an audience.” – Joe Pulizzi

When I first began reading Content Inc. by Joe Pulizzi, I was not sure what to expect. Well, if we’re being completely honest, I was expecting to be bored out of my mind reading through statistics and matter-of-fact-non-fiction-please-let-it-be-over-torture. I was wrong. This is one of the most enlightening educational books I have read in a long time. And it’s not because Pulizzi inserted cheesy motivational quotes where he saw fit – he did it by using valuable content. (more…)

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Digital Dilemma: To Build an App, or Not to Build an App

August 5th, 2016 by

“There’s an app for that.” You’ve probably heard that said many times in this digital age. While many businesses have very successful mobile apps, an app doesn’t always make sense for every business. If you’ve thought about building an app for your business, here are a few things to keep in mind. We’ve also included an alternative solution should you find that an app isn’t the route you want to go.

The Trends

It’s been estimated that nearly three-quarters of Americans check their mobile phones at least once an hour, and about 90% of that time is spent on apps. That is a marketer’s dream! They’re given the ability to constantly connect with your brand and directly engage with you with just a tap on their screen.

Not only is the engagement and brand exposure higher, but sales are growing rapidly through apps.  Mobile sales are estimated to have reached $74 billion in 2015, that’s up 32% from 2014. The reason for this is our guests are constantly on the go and need information quickly when they’re ready to buy. Having an app that’s easy to use, with a clear call to action, has made a huge impact to businesses and their bottom lines.

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Make it Pop: A Year in Review of the Midwest’s Best Theatres’ Website

July 22nd, 2016 by and

MarcusTheatres.com Website Redesign: Year One Results

As the fifth largest theatre circuit in the United States, Marcus Theatres® is known for its affordable high-end entertainment, excellent customer service, and exceptional movie viewing experience. When Marcus Theatres approached us, they were looking to create an online presence that mirrored all they had to offer onsite.

So, with our tickets punched and the movie reel running, we grabbed some popcorn and set out to build an innovative website that would drive sales and reinforce the Marcus Theatres brand.

As we began the MarcusTheatres.com project, we had to identify our goals and challenges:

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