[ Educational ]

Cinemagraphs: A Graydient Creative Guide

A cinemagraph can best be described as a high quality gif or video that is very smoothly looped. The first cinemagraphs were created in the gif format out of practicality for sharing online, but because of the limitations of the gif format, some were often employed in the HTML5 video format to display at a much higher quality and smaller file sizes. Cinemagraphs are not tied to any one file format but the way in which they’re displayed determines which format is best suited for them. Some of the best cinemagraphs capture the entire essence of a scene, or they isolate a movement within a larger scene. These cinemagraphs range from landscapes and nature scenes to street photography, sometimes augmented by only the slightest bit of motion, and at other times completely wrapped up by it. Here at Graydient Creative, we love cinemagraphs! Here is how we create them.

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[ Internal Awesomeness ]

Geek of the Week: Blake


Name:
 Blake
Job Title: Social Content Intern
Grandma Edition Job Title: I write things that go on the internet. Umm, no. I don’t actually write on the internet, Grandma. Well, you know the words that you see when you go online? Yeah, some of those words are written by me.

With Graydient Since: Spring 2016

Blake graduated from the University of Wisconsin – Milwaukee with a Bachelor of Arts in Journalism, Advertising, and Media Studies. His first words were “Tall Tammy took two tangerines to Tim’s tonight.” (That’s not true, they were probably something more along the lines of “mom.”) Blake is the golden child for content strategy and search engine optimization.

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[ Educational ]

Snapchat Spectacles: Worth all the Hype?

Snapchat has changed the way we communicate, and the app has evolved into so much more over the years. Snapchat became Snap Inc, and with it came a new product called Snapchat Spectacles. These are sunglasses that go for about $130 a pop, and record videos you can add to your Snapchat Story and send to friends.

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[ Internal Awesomeness ]

Geek of the Week: Leslie

Name: Leslie

Job Title: Lead Web Designer, Creative Captain

Grandma Edition Job Title: I lead a team of incredibly talented, intelligent and hilarious Designers, Developers, and UX Experts. They do all of the hard work and make me look good–by crafting the most beautiful, user-friendly and engaging websites!

With Graydient Since: August 2013

 

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