“What do you do?” That’s a question you probably get asked a lot. And it’s easy to answer, but that answer doesn’t tell a complete story. In fact, it doesn’t even begin to scratch the surface.
“Why do you do what you do?” You may not get this question very often. It’s more difficult to answer, but that answer is much more valuable. And when you apply that question to a brand or business, great things can come of it. (more…)