[ Educational ]

Understanding Micro-Moments

After attending the Wisconsin Fall Tourism Conference last month, we received a lot of great feedback on our presentation “Micro-Moments: Marketing to Travelers Who Buy on the Fly.”  We wanted to make sure we share it with the rest of you who may not have been able to make it in this three-part blog series. So stay tuned for future posts! If you’re interested in learning more about how we can help you, please don’t hesitate to reach out.

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[ News ]

7 Ways To Become An Effective Content Creator

To be a successful content creator, you must provide your users with quality information. Without it, your website or blog will fall flat. After all, content is the driving force in online conversions, it bridges the gap between business and consumer, and it’s what keeps people coming back for more.

Bill Gates said it best, “Content is king.”

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[ News ]

Thank you, Typography!

“Typography is what language looks like.” Ellen Lupton.

As we all know, websites are mainly made up of content, and the reason your clients are going to your website, and (hopefully) staying on your website, is to read your content (if not, please refer to our But First, Content blog post). Unfortunately though, the way content is presented is often times an afterthought. Typography, the style and appearance of text, is one of the most critical elements of a website’s overall look and feel. Designers need to consider typeface, point size, line length, layout, and color palette, all to make sure the typography on your website matches the tone and voice that your brand embodies.. There are a number of reasons you should be thankful for typography and here are a few:

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