[ Web Design & Development ]

Project Reflection – WRA 2018

Wisconsin Restaurant Association Gets a New Web Experience

Here at Graydient, the team is always working to challenge themselves while showcasing their industry expertise and working with other driven companies further inspires them to do that, making the experience that much more enjoyable. Since the 1930’s the Wisconsin Restaurant Association (WRA) has worked hard to make sure its members have the resources they need to succeed in the restaurant industry. This not-for-profit establishment wanted to increase brand recognition in their business, and the team at Graydient used their expertise and insight to make their vision a reality by developing a robust marketing plan that offered vibrant colors and design, on enterprise-level CMS, and a user-friendly online experience so visitors are not just drawn to the site, but can effectively explore it. With a strong plan for web design, the best of the best in front and back-end development, and the most resourceful and talented content-focused individuals, the team built a modern, exceptional web site that embodies what WRA works to convey to its members. Check out what the team thought about the process of creating this site, what new challenges they faced, how their experienced played a role in the process, and how they feel now having finished it.

(more…)

Share this:Share on FacebookTweet about this on TwitterShare on LinkedIn

[ GrayMatter ]

Caching: Explained

Server-Side Caching
To more easily illustrate my point, we’re going to call our server Steve. Steve is a mastermind operator behind your website. Think of the old time telephone operators – but note, Steve is alone with your entire website of information.

When people dial up your website (though not LITERALLY anymore – but you get my drift), it’s like a phone call to the Steve, who responds by sending all of the appropriate information along to the user. When they click to a new page, he transfers the call and connects them with the information there.

(more…)

Share this:Share on FacebookTweet about this on TwitterShare on LinkedIn

[ Technology Trends ]

How Accurate Were Our 2017 Trend Predictions?

The new year is officially upon us, AGAIN, and we’re already thinking about the next big trends for 2018. Markets grow increasingly competitive and consumers grow more and more wary of all the different messages they see on a daily basis. So how do you stay at the forefront of all of this? The answer requires some forecasting to predict the next big thing and a little innovation. Let’s reflect back on our predictions for 2017 and see how accurate they were:

(more…)

Share this:Share on FacebookTweet about this on TwitterShare on LinkedIn

[ Digital Marketing ]

18 Digital Marketing Tips for 2018 & Beyond | Graydient Creative

“If the logo falls off, will you still know it’s ours?”

Graydient Creative recently attended the Digital Summit in Chicago to listen to amazing speakers from leading brands in the technology industry share their expertise on digital marketing best practices, latest trends, and strategy. We learned A LOT, took some time to collect our thoughts, and now we want to pass this knowledge along to you! Here are some of the key takeaways you will need to know if you want your brand to survive in 2018 and beyond:

(more…)

Share this:Share on FacebookTweet about this on TwitterShare on LinkedIn